Newspapers / The Progressive Farmer (Raleigh, … / July 24, 1915, edition 1 / Page 1
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it V - MARKETING SPEC! at ': ' . - :' ' - -' jj gj illg j;: ' ' ;'"P AMI iiUWiim A Farm And Hnmp Wa1c1v fnr The Carolinas, Virginia, Georgia, a 11 Vol. XXX. No. 30. FniTMnirn at rat t?hw VSA aAlUKUAY. .11 I. Y 74 1915 ,ci . vJ;rP. $1 a Yd Copy Join With Your Neighbors for Cooperative Marketing THERE is just one big fundamental , fact about marketing, good friends, that we wish to emphasize on this page. That fact is that successful marketing means cooperative , marketing. In other words, if you are going to market your products profitably you must work with your neighbors. And working with your neighbors means sonie trouble, of course. Some of them are indifferent; some ignorant; some just naturally 4 'hard i rf I u ft4 2. Cooperation is necessary in order to secure the profits of proper grading. When several grades of the same product are sold together,, the price is fixed by the lower or lowest grades. Or if only one uniform good grade is sold, the farmer is not likely to get the ben efit unless he knows grades. And so cooperation is necessary (1) be cause the individual farmer frequently hasn't time to become an expert grader, and (2) if he were the most expert grader to be found, he could (0 i.,. - - - -- wj j6Mi". rill J A OFF FOR MEADOWS GREEN Courtesy Eastman Kodak Co. to get along with," as you say. " So it's going to be a little trouble .to get the needed cooperation, ho doubt. But remember this, that the only thing in the world worth doing, is" something that it takes some trouble to do. That is the only thing that develops character and ability. Babies can do easy things, but God made men to grapple with hard tasks, and they don't get to be real men until they do. ' Let us appeal to you then, Brother Subscriber, to try to interest your neighbors in getting together for better marketing of their crops this year. Cooperation is necessary for numerous reasons: - 1; In order to secure adequate informations It you have only lve . to twenty bales of cotton or twenty to fifty bushels of potatoes, eignt nams, you cannot afford the expense of keeping informed about prices and fluctuations in half a dozen different rkets, about what dealers you should to, by what routes, etc.; etc. Nor would lens give, you much attention - if you wifK 5 a- But if yu have an organization hundred bales of cotton, or a thbus lam f Potatoes, or five hundred ms, your representative can afford the ex dW CorresPndence, telegrapUng, tele marW -r eveil Personally visiting the verv VSilnrder t0" out -just how the -in J a! top-notch Price may be obtained first b SacrificinS the product when the DON'T FAIL TO READ- ? Any North Carolina Farmer Can Get Help in Marketing . . . . . . Cooperation the Keynote in Successful Marketing . ... Don't Advertise Unless You are Will ing to Answer All Inquiries . . . . How a State Cotton Warehouse Sys tern Helps Cotton Farmers . . . Market Products in Finished Forms . Mr. Brand Sends an Important Mes sage to Progressive Farmer Readers Plans for Wiser Marketing of Farm Products . . . Prices for Cotton Seed Six Things to Do in Cotton Marketing 13 not get recognition merely as an individual small grower. An organi zation of small growers, on the other hand, can (1) secure expert grad ers and (2) by honest dealing in large enough quantities can secure rec ognition of its grading with materially increased profits. r 3. Lower freight rates may be secured. And frequently the dif ference between high and low freight rates may mean the difference be tween profit and loss for the producer. There are other advantages, of course, that ' mig;ht be mentioned, such as the ability of an organization to hold and constantly supply a group of customers, whereas an individual could not; the advantage of having all members of the marketing organization grow the same Vari ety of the product or the same tyreed of poultry or livestock and thereby get better prices (see Mr. Brand's letter on this ooint); the advantage of being able to compel fair settlements from dishonest men who might harass or rob individ uals with impunity; . the advantage of uniting upon one brand, advertising it and making it a money-making asset for all, etc, etc. Successful marketing means cooperative mar keting. Will your neighbor cooperate and get the profits or refuse to cooperate and lose them? Crops are "laid by" now and general farm work is not pressing. Why not see your neigh bors and organize to market together your cot ton, cotton seed, tobacco, peanuts, livestock,etc? Somebodv must make a start. Why not you? 18 12 9 12 8 5 11 n 1 A. 1 it' I ' 1 k N r k t j i '1 !!! i ( 1; 'i j a : ; 8 it. fl-T i 1 . i m ill t It if ; i' !!:' j "iatt-cs uis oner. ' ' 'I I"
The Progressive Farmer (Raleigh, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
July 24, 1915, edition 1
1
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